12/16/2023 0 Comments Tiktok social listening toolsThey could be the perfect people to consider working with. If your business fits into one of those, peruse those hashtags and look for influencers within those subcultures. Subcultures tend to have their own hashtag and niche content, like #BookTok (for book lovers), #FoodTok (for recipe creators), #FitTok (for fitness enthusiasts) or #MomsofTikTok (for parents). Subcultures are a major TikTok trend and help users find content they’re interested in. But on TikTok, it comes down to more than that-you also need to determine your subculture. What niche or industry is your business in? Determining your niche will be a major factor in finding the right influencers. Here are a few ways to help you discover the right TikTok influencers for your brand. You need to work with influencers whose audience matches yours and who make sense to promote your brand. We just mentioned how important it is to find the right influencers for brand authenticity-but it matters for more than that, too. How to find the right TikTok influencers for your brand Keep this in mind when choosing your influencer partners so that you work with people whose messaging aligns with your brand mission. And the influencers you partner with and the content they create surrounding your product or service can help boost your brand’s own authenticity.īrand authenticity helps potential customers feel closer to a brand, fueling loyalty and retention. Boost your brand’s authenticity on TikTokīrand authenticity refers to how genuine or authentic customers believe your brand is. And seeing your product on one of their favorite influencers’ feeds can be just the push they need to buy it. Their wallets are already partially open every time they scroll. And with #TikTokMadeMeBuyIt being such a popular meme, TikTok users expect to be influenced. Plus, TikTok and TikTok Shop make it easy for influencers to lead customers to purchase your products. This increases the likelihood that people will be interested in your product, due to a sort of mob mentality. Influencer marketing is a form of social proof, showing potential customers that other people use and enjoy your product. Influencer marketing can also increase sales. This can then lead to them finding your brand on TikTok and interacting with your brand’s content-and of course, hopefully making a purchase. However, if an influencer is talking about your product, their followers are likely to start talking about your product in the comments. It’s the nature of the beast when someone feels like they’re interacting with a person instead of a logo. Influencers tend to have a much more engaged audience than brands do. Here are three reasons to consider TikTok influencer marketing. But the influencer marketing ROI can be worth it. Why should you incorporate influencer marketing into your TikTok strategy? Working with influencers can get expensive and it takes a lot of time to coordinate. While many brands do share the influencer videos on their own accounts as well, the goal of influencer marketing on TikTok is to spread the word about your brand by introducing it to your influencer partners’ audiences. This differs widely from traditional TikTok marketing strategies as those revolve around your brand and social media team creating and sharing its own content on your brand account. With TikTok influencer marketing, your influencer partners are the ones creating and sharing the content. Working with TikTok influencers can help you build your brand and reach an even wider audience. TikTok influencer marketing is the act of working with influencers to promote your products and/or services on TikTok. Published on What is TikTok influencer marketing? Looking to accelerate revenue and grow your brand faster with TikTok influencer marketing? Tagger and Sprout Social together creates true value for you through the alignment and unification of AI-powered influencer marketing and social media management.
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